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Trader Interactive, LLC Privacy Policy

Last Update: 12/27/2019

Table of Contents

  1. Introduction - Your Relationship with the Trader Interactive Marketplaces
  2. Information You Share With Us
  3. Additional Information We Receive About You
  4. How We Use, Share, or Disclose Information
  5. Managing Your Personal Information with Us
  6. Children and Our Services
  7. Residents of the State of California
  8. Changes to This Privacy Policy

Introduction - Your Relationship with the Trader Interactive Marketplaces

We believe you should always know what data we collect from you and how we use it, and that you should have meaningful control over both. We want to empower you to make the best decisions about the information that you share with us. That's the purpose of this Privacy Policy. You should read this policy in full, but here are several key things we hope you take away from it:

  • Trader Interactive, LLC ("Trader Interactive", "we", or "us") owns and operates a set of specialty marketplaces that connect buyers, sellers, owners and renters of recreational vehicles, recreational equipment, motorcycles, private aircraft, and commercial equipment and vehicles. The purpose of our marketplaces is to share the information you provide as an interested buyer or renter with those specific third-party sellers or owners you identify.
  • Trader Interactive receives no finder's fee, revenue share, or other monetary compensation for connecting you to the seller or owner of the item you are interested in.
  • You don't have to provide any information about yourself to search the marketplaces, check the prices of different vehicles, explore the inventory a specific seller or owner is offering, or otherwise browse our marketplaces.
  • When you use Trader Interactive's websites, even if you simply search our marketplaces, we receive some personal information from you such as the type of device you're using and your IP address. We also use tracking data during your active session on our marketplaces so you can move around the site and go back to previously visited information without losing that information.
  • You can choose to share additional information with us, including your email address, phone number, mailing address, or phone number. You do this by completing an online interest form so we can connect you with a seller or owner. You will also provide certain personal information when you create a MyTrader account to join our community of recreational vehicle/equipment enthusiasts or save your searches for future use.
  • After you have been connected with a seller or owner regarding your interest, any subsequent personal information or additional information you share directly with a seller or owner via any method is not covered by this privacy policy.
  • As a seller or owner advertising on our marketplaces or listing inventory for sale or for rent, you are a third-party business customer of Trader Interactive. Your use and participation in our marketplaces will be governed by your contract with Trader Interactive as well as by other separate terms, conditions, and agreements as posted at the bottom of each marketplace page. As a business customer, you will provide Trader Interactive with detailed information on your business and your inventory. You will also designate employees as key contacts (and provide their detailed contact information) for your Trader Interactive relationship. All information you provide to Trader Interactive should be tied to your business or dealership – please don't provide any personal contact information or data as part of our business relationship.
  • If you buy an ad on our marketplaces to sell or rent a vehicle or equipment, or if you reserve a rental through our marketplace, you will be required to provide certain personal information to Trader Interactive to complete the transaction, as well as to protect both you and potential buyers/renters from fraud. This additional personal information may include payment data (such as credit card information) or detailed information about you including your driver's license, vehicle information, location or vehicle, or proof of ownership. As disclosed in more detail below, we use third-party processing to manage and protect this sensitive personal information. We do not obtain, store, or tie this additional personal data to your Trader Interactive account or marketplace activity nor does this information get shared in detail with the sellers or owners.
  • Trader Interactive is a subsidiary of Open Road Holdings, LLC. We may share your information from our marketplaces with the marketplaces or affinity sites of other direct or indirect subsidiaries of our parent.
  • You have the ability to adjust your browser settings to manage how we or other websites track your browsing activity. More information can be found at StaySafeOnline.org
  • If you have questions about this policy, how we collect or process your personal data, or anything else related to our privacy practices, we want to hear from you. You can contact us at any time at our Contact Us page or by email at privacy@traderinteractive.com.
  • If you do not agree with our privacy policies and practices as outlined below, your choice is not to use our marketplaces to connect you with sellers and owners. For some marketplaces, you may call sellers or owners directly or visit them in person – we would appreciate your letting them know you found them through Trader Interactive.

This policy covers the following marketplaces underneath the Trader Interactive umbrella. Some are used to connect buyers and renters with sellers or owners, and others are used exclusively by our sellers and owners to manage their company information, manage their employee access to their online information, and/or to update/change inventory and listings.

  • trade-a-plane.com
  • rockanddirt.com
  • tradequip.com
  • nexttruckonline.com

This policy applies to information we collect from or about you through our marketplaces and in email between you and a marketplace. Additionally, we may retain records of our communications through other media (such as phone and mail) based on questions or inquiries you provide.

Information You Share With Us

We require certain information to provide our services to you, whether you are a buyer, seller, owner, or renter. For example, you must have an account with us in order to list a vehicle for sale. When you choose to share the information below with us, we collect and use this information to operate our marketplaces and to connect you with buyers, sellers, owners, or renters.

Guest Searching to Basic Request and Account Information: You don't have to create an account to use some of our marketplace features, such as searching for vehicles or equipment, looking at seller or owner inventory, or checking out the prices of vehicles listed for sale. If you choose to receive our newsletters, create an account on our marketplaces, participate in sweepstakes/give-a-ways, or engage in other marketplace activities, you must provide us with some personal data so we can enroll you in those services or set-up your account. Each contact form, interest form, account set-up, or reservation request identifies the required personal data fields to be completed prior to submitting it to us. Additional fields may be shown but are not required to complete your submission.

When you register for a newsletter, enter a sweepstakes, or set up an account, we may ask for your email address and/or your first name and last name. If you ask to be connected to a seller or owner, we ask you to provide, in addition to the above, additional contact information such as your phone number and physical address.

Public Information - Customer Reviews: Some of our marketplaces include the ability for buyers to provide reviews or comments on sellers of vehicles or equipment. Your comments and reviews are posted publicly on our marketplace. Prior to posting your review or comments, we will assess your posting to ensure it meets our content standards and is not inappropriate, offensive, or discriminatory.

If you would like to have your posted customer review removed from a marketplace, please send us a request through our Contact Us page. Please provide sufficient information to help us to identify the Customer Review that you wish to have removed. We may contact you if we require additional evidence to verify that you are the author of the review. Please note, even if we delete your Customer Review from the marketplace, copies of your review may remain viewable in cached and archived pages, or might have been copied or saved by other users.

Social Media Accounts: You may choose to follow Trader Interactive or our marketplaces via provided links to Facebook, Twitter, Snapchat, Pinterest, or Instagram. We will have visibility into the connection information you share via these social media platforms. You may also choose to use your Facebook or Google accounts to sign-in and create a MyTrader user account. These social or sign-in connections with our marketplaces may automatically provide us with access to certain personal data they have stored about you (such as content you have viewed or enjoyed, information about the advertisements you have been shown or clicked on, etc.). You can determine the personal data that we can access through the privacy settings available through your account with these companies.

Payment Information: Trader Interactive does not process payments for any parties on our marketplaces. When you are ready to pay for a listing to sell a vehicle, to reserve a rental, or other payment transactions allowed via our marketplaces, your payment will be completed by a third-party payment processing company, CyberSource, Clear Commerce, or Stripe. CyberSource, Clear Commerce, or Stripe will accept and store your payment information, process your payment transaction, and provide confirmation back to you, the owner, and us as applicable that your payment has completed successfully.

Other Data You May Share with Our Company: In addition to your interaction with our marketplaces, you may share information about yourself and your interests through:

  • Information you provide when you apply for a job through our website. This includes any email address you provide to receive a reminder to apply for a position via "Remind me to apply later".
  • Information that you provide by completing and submitting "help" inquiries. This includes requesting specific services or support that may be tied to an account or other relationship you have with our marketplaces.
  • Records and copies of your correspondence (including email addresses), if you contact us, including through the "Contact" or "Send Us Feedback" page of our marketplaces.
  • Information you share in the free-from text box on our email inquiry form that could include additional personal data we did not specifically request from you. Other information you provide in that text box that could be used to associate you to an existing account or other relationship with our company or marketplaces.

How You Control Information You Provide to Us:

As noted above, you control how and what you share with our marketplaces. Below are actions you can take:

  • Only share your information when you want to be connected to a seller, and be contacted on a vehicle or piece of equipment. You can search and look without providing any information or identifying yourself.
  • If you have a MyTrader account, you can update and change the information associated with your account via our marketplaces. The account information clearly shows what information is required to maintain your account. It is your choice to enter additional information on optional fields.
  • MyTrader account holders may also send us an email at privacy@traderinteractive.com to request access to correct or delete any personal information that you have provided to us. Some of your personal information cannot be deleted by us except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Additional Information We Receive About You

We receive certain information when you use our services or other marketplaces or mobile applications that include our content, and from third parties including advertisers. We use such data, described in detail below, to operate our marketplaces.

Location Information: We require information about current location, which we get from signals such as your IP address or device settings, to determine content and services available to you through our marketplaces. We use an outside vendor company to resolve your IP address during a browsing session to a location. We do not retain your IP address as part of your activity or account.

Links: In order to operate our marketplaces, we keep track of how you interact with links across our services. If you click on an external link or ad on our marketplaces, that advertiser or website operator might figure out that you came from our site, along with other information associated with the ad you clicked, such as characteristics of the audience it was intended to reach. They may also collect other personal data from you, such as cookie identifiers or your IP address.

Additionally, our marketplaces may contain links to other websites not affiliated with Trader Interactive, including web sites of our vehicle dealers, equipment manufacturers, third-party vendors, and service providers. We are not responsible for their privacy practices or the content of their websites. By including links to other websites or services, we neither endorse such websites nor guarantee that the information they contain is accurate. We encourage you to be aware when you leave our site and to read the privacy policies of every linked website as the privacy policies of each may differ from ours. This Privacy Policy applies solely to Trader Interactive and its marketplaces.

Cookies, Web Beacons, and Similar Technology: A cookie is a small piece of data that is stored on your computer or mobile device. Similar to many websites, we use cookies, web beacons and similar technologies to collect additional website usage data, store and read data files on your computer, and to operate our marketplaces. This is typically done to maintain your preferences or to improve speed and performance by storing certain files locally. However, these technologies can also store a unique identifier for your computer, which can be used to track behavior.

Cookies are not required for many parts of our marketplaces, such as searching. Although most web browsers automatically accept cookies, many browsers' settings can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some of our services may not function properly if you disable cookies. When your browser or device allows it, we use both session cookies and persistent cookies to better understand how you interact with our marketplaces, to monitor aggregate usage patterns, and to personalize and otherwise operate our services such as by providing account security and personalizing the content we show you including ads. We do not support the Do Not Track browser option.

Log Data: We receive information when you view content on or otherwise interact with our marketplaces, which we refer to as "Log Data," even if you have not created an account. For example, when you visit our marketplaces, sign into your account, or interact with our email or contact forms, we may receive information about you. This Log Data includes information about your computer and internet connection, as well as details of your visit to our marketplaces. Specifically, this includes traffic data, logs, and other communication data and the resources that you accessed and used – some data may only be used during your active session (and then forgotten) while other data may persist such as your preferences or remembering you when you return. We may include IP address, browser type, operating system, the referring web page, pages visited, location (based on IP address), device information (including device and application IDs), search terms, and cookie information.

We use Log Data to operate our services and ensure their secure, reliable, and robust performance. For example, we use Log Data to protect the security of accounts and to determine what content is popular on our marketplaces. We also use this data to improve the content we show you, including ads. We use the information you provide to us and data we receive, including Log Data and data from third parties, to make inferences like what topics you may be interested in which helps us better design our services for you and personalize the content we show you, including ads.

Advertisers and Other Ad Vendors: Advertising revenue allows us to support and improve our marketplaces. We use the information we collect as described in this Privacy Policy to help make our advertising more relevant to you. Our advertisers, ad vendors and affiliates share information with us such as browser cookie IDs, mobile device IDs, hashed email addresses, demographic or interest data, and content viewed or actions taken on a website or app. Some of our advertisers and ad vendors also enable us to collect similar information directly from their website or app by integrating our advertising technology.

Other Third Parties and Affiliates: We may receive information about you from third parties who are not our advertisers or ad vendors, such as vendors and service providers who help us evaluate the safety and quality of content on our platform or our corporate affiliates.

Personalizing Across Your Devices: When you log into our marketplaces on a browser or via our mobile application on a device, we will associate that browser or device with your account for purposes such as authentication, security, and personalization. We may also associate the activity you did on one and share it with the other. We do this to operate and personalize our marketplaces and make them more relevant to you.

How We Use, Share, or Disclose Information

The nature of our marketplaces require that we share your personal information directly with the seller or owner you have identified in your interest/contact form to make these connections. You play a large part in what personal data we share and with whom we share it. However, in limited circumstances we may also disclose your personal data for additional purposes. We make such disclosures either (a) at your direction, (b) subject to your right to opt-out, (c) as necessary to operate our services, or (d) as required by law.

Sharing You Control: We share or disclose your personal data with your consent or at your direction to connect you with the designated seller or owner that has the vehicle or equipment you are interested in.

Subject to your settings, we also provide certain third parties with personal data to help us offer or operate our services. For example, we share with advertisers the identifiers of devices that saw their ads, to enable them to measure the effectiveness of our advertising business. You can learn more about these partnerships in our Help Center, and you can control whether we share your personal data in this way by using the "Share your data with Trader Interactive business partners" settings. Note that this setting does not control sharing described elsewhere in our Privacy Policy, such as when we share data with our service providers. The information we share with these partners does not include your name, email address, phone number, or any marketplace account information.

Service Providers: We engage service providers to perform functions and provide services to us in the United States. For example, we use third-party services such as Google Analytics to help operate our marketplaces, such as hosting our content, creating rental reservations, and to help us understand the use of our services. We may share your personal data with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures. We also share data with service providers only on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions. Third parties are prohibited from further sharing or selling any of the personal data we provide to them.

While we don't accept and process your payments, we facilitate the connection to our third party payment processing providers, CyberSource, Clear Commerce, and Stripe, to accept your payment data, store that data as needed, process your payment transaction, and manage any post-transaction activities. CyberSource, Clear Commerce, and Stripe may send us information that the charge failed or was otherwise fraudulent, or that there is a dispute on a charge made on our behalf. We may share additional data with CyberSource, Clear Commerce, or Stripe to investigate and resolve activities resulting from the payment process.

Law, Harm, and the Public Interest: Notwithstanding anything to the contrary in this Privacy Policy or controls we may otherwise offer to you, we may preserve, use, or disclose your personal data if we believe that it is reasonably necessary to:

  • Comply with a law, regulation, legal process, or governmental request;
  • Protect the safety of any person;
  • Protect the safety or integrity of our platform, including to help prevent spam, abuse, or malicious actors on our services, or to explain why we have removed content or accounts from our services;
  • Address fraud, security, or technical issues; or
  • Protect our rights or property or the rights or property of those who use our services.

However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party's, including a government's, request to disclose your personal data.

Affiliates and Change of Ownership: In the event we are involved in a bankruptcy, merger, acquisition, reorganization, or sale of assets, your personal data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your personal data as transferred to the new entity. We may also disclose personal data about you to our corporate affiliates in order to help operate our services and our affiliates' services, including the delivery of ads.

Non-Personal Information: We collect, share and/or disclose non-personal data, such as anonymized or "de-identified" information and aggregated information about our customers and marketplace users such as the total number of times people engaged our marketplaces this month, the states those visits came from, or information related to advertising clicks or other metrics. This information does not identify any individual, without exception. All such non-personally identifiable information collected by us through our marketplaces, and all aggregated/compilations of non-personally identifiable information that we create, are the exclusive property of Trader Interactive. We may use any such non-personally identifiable or aggregated information for any purpose, including monitoring user traffic patterns, analyzing and quantifying user preferences, improving the design and content of our Services, and enabling us to personalize your user experience, and we may share it with customers, advertisers, service providers, and other third parties.

Other Uses: Trader Interactive also uses information collected about you, as well as non-personal data, to provide and improve our services and products, including to:

  • provide and deliver our products and services, assist with processing transactions and send related information such as confirmations and invoices;
  • send you technical notices, updates, security alerts and support and administrative messages;
  • communicate with you about products, services, offers, promotions, rewards and events offered by Trader Interactive and others, and provide news and information we think will be of interest to you;
  • monitor and analyze trends, usage and activities in connection with our products and services;
  • revise, modify, and update existing services and products and develop new services and products;
  • personalize the services and products and present you with advertising, content or features that we believe will be of interest or useful to you; and
  • carry out any other purpose described to you at the time immediately before the information was collected.

Storage of Information and Data: Trader Interactive is located in the United States, and all information that we receive or collect is stored in the United States and governed by U.S. law.

Managing Your Personal Information with Us

You control the personal data you share with us and that we forward onto the respective seller or owner. You may use a contact form to have us connect you with a specific seller who has the vehicle or equipment you are looking for. You may submit a rental reservation request for an owner's specific recreational vehicle for your next vacation. While it is more likely you will communicate directly with the seller or owner, you can ask us to provide access to or to correct the data you have provided.

If you have created a MyTrader, TraderTraxx, or other marketplace account, you can update the account information or delete your account. Where applicable, we also provide you tools to restrict or withdraw consent for contacting you or the use of data you have provided to us. We make the data you shared available in our marketplaces portable and provide easy ways for you to contact us.

Accessing or Rectifying Your Personal Data: If you have submitted a contact or interest form that we shared with the designated seller or owner, you can obtain a copy of what we sent by filling out this Web Form directly. We may include, as part of your contact or interest form submission, other information that is inferred from your visit or passively obtained via third-parties about you and your activity. This additional information is only included along with the contact information you provided to businesses that sell vehicles.

If you have created an account on Trader Interactive marketplaces, we provide you with tools and account settings to access, correct, delete, or modify the personal data you provided to us and associated with your account.

Deletion: We keep Log Data for a maximum of 18 months. If you follow the instructions here, your account will be deactivated and then deleted. When deactivated, your MyTrader account will no longer be viewable on our marketplaces. For up to 30 days after deactivation, it is still possible to restore your account if it was accidentally or wrongfully deactivated.

Object, Restrict, or Withdraw Consent: When you are logged into your MyTrader account, you can manage your settings and other account features here at any time.

Portability: Trader Interactive can provide you a means to request a download or the information you have shared through our marketplaces by following the steps here.

Additional Information or Assistance: Thoughts or questions about this Privacy Policy? Please let us know by emailing us at privacy@traderinteractive.com or writing to us at the appropriate address below.

If you live in the United States, Canada, and Mexico, the data controller responsible for your personal data can be contacted at:
Trader Interactive, LLC
Attn: Privacy Requests
999 Waterside Drive, Suite 1900
Norfolk, VA 23510-3318

If you live outside the United States, Canada, and Mexico please reference below

Children and Our Services

Our marketplaces assume all users expressing interest in purchasing or renting vehicles from our sellers and owners are of majority age, can sign a contract, have a payment form issued in their name, and have a valid driver's license. Our services are not directed to children, and you may not use our services if you are under the age of 18. You must also be old enough to consent to the processing of your personal data in your country or state of residence.

Residents of the State of California

If you are a resident of the State of California, you may have additional privacy rights under the California Consumer Privacy Act. Learn more about these privacy rights by visiting our Privacy Notice for California Residents.

Changes to This Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our processing of your personal data and will always be at https://traderinteractive.com/privacy. If we make a change to this policy that, in our sole discretion, is significant, we will notify you via an email to the email address associated with your account. By continuing to access or use our marketplaces after those changes become effective, you agree to be bound by the revised Privacy Policy.

Effective: December 27, 2019

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